What situations cause a potential customer to opt out of a newsletter or newsletter of our brand?
To answer this question we will take the data provided by the survey of this 2019 of the Spanish Association of the Digital Economy. The results give three main reasons:
- Lack of interest in the content.
- Excessive amount of advertising emails received.
- Distrust of the message sent by the issuer.
Therefore, the main strategy that a brand or company must follow to minimize the rate of casualties or, the unsubscribe action, is that of relevance in the content and the appropriate frequency, trying to add value to the recipient.
According to the survey, the interviewed users "establish the optimal frequency of receiving emails at 1 a week, although it will depend largely on individual preferences."
It is essential to segment and know the database to customize the content and the frequency of sending, thus avoiding the loss of interest and the drop in subscriber rate of your email marketing campaigns. (Cloud KIT)